January 28, 2011

Juniors lifestyle brand YMI is adding new categories to its growing collection, which includes outerwear, footwear, handbags, accessories—and its core business, denim.

The Los Angeles company recently struck a deal with Montreal-based NTD Apparel, which will produce the collection of knit and woven shirts, dresses and sweaters.

Wholesale prices will range from $10 to $20 for tops and $15 to $25 for dresses.

“NTD shares our vision for the YMI brand,” said YMI President David Vered. “Their exceptional product development supports our firm commitment to offering great product at a great price.”

The deal also helps NTD broaden its foothold in the juniors market, according to company President Michael Eliesen.

“We have been seeking a brand for our company to deepen our retail penetration in juniors and girls, particularly in the U.S.,” Eliesen said. “YMI—with its outstanding product, marketing and distribution—is the perfect brand to help us achieve our objectives in our women’s division.”

For more information, visit www.ymijeans.com.—Alison A. Nieder